EPICon Guest Speakers
Though forever a devoted reader, Carol Berg chose to earn degrees in mathematics at RiceUniversity and computer science at the University of Colorado, so she wouldn’t have to write papers. Somewhere in the middle of a software engineering career, she started writing for fun, and the habit ate her life. Carol’s fourteen epic fantasy novels have won national and international awards, including multiple Colorado Book Awards and the Mythopoeic Fantasy Award for Adult Literature. They’ve been read, so readers tell her, on five continents, on a submarine under the Mediterranean, in the war zone of Iraq, and on the slopes of Denali. Her newest,Dust and Light, is the first in a new fantasy/mystery duology about a sorcerer who draws portraits of the dead.In a starred review Publishers Weekly calls it “captivating and satisfying,” and RT Book Reviews names it “outstanding” and a top pick for August. The sequel, Ash and Silver, will be released in 2015. Carol camps, hikes, and bikes in Colorado and lives on the internet at http://www.carolberg.com.
Cindy Myers is the USA Today and New York Times bestselling author of more than 55 novels. She has written contemporary and historical romance, women’s fiction, historical fiction and young adult fiction. Her books have been published in more than 33 countries and translated into 13 languages, condensed for Readers Digest in the United States and Portugal, and produced as audiobooks. Cindy won the Colorado Book Award for genre fiction in 2013, a Romantic Times award for Best American Romance in 2012, and was the Rocky Mountain Fiction Writers Writer of the Year in 2005.
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com
Jeff Seymour is the indie author of the epic fantasy Soulwoven and the short story collection Three Dances. He also presently edits on a freelance basis for Harlequin’s digital-first imprint Carina Press, where he acquires a wide variety of genre fiction, and works as a copy writer.
Cover Copy: Getting Your Hooks in Deep. Jeff SeymourIndie author and Carina Press freelance editor Jeff Seymour has written cover copy for dozens of books, including his own, over the course of his career. He’ll discuss how to break down a synopsis to find its sharpest hooks and how to fit them into a short, sweet package that will give readers everything they need to open a book. Topics will include basic structures, hook identification, working under a strict character count, and making judicious use of your hard-earned writing skills. Bring a synopsis! We’ll work together to create cover copy for someone’s book over the course of the workshop.
Crafty Business for the Working Writer. Carol BergWhether writing fiction, non-fiction, long or short, a professional writer has responsibilities to publisher, agent, reader, and self. Many are related to communication, design, or scheduling. But professional responsibility must also include the craft of writing itself. This workshop will explore those sometimes uncomfortable lanes where the business of writing and the craft of writing intersect.
How to Sell Books by the Truckload on Amazon. Penny C. SansevieriAmazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:
Bonus: We’ve all heard about the eBook surge, if you’re ready to create one or have one already out, you’ll want to stay for these bonus tips on pricing, sales strategy and why giving away an eBook may be the best way to sell it.
Indie, Digital, or Traditional?: Whom to Submit What To and Why. Jeff SeymourIn the smash-bang explosion of the digital revolution, writers have more choices than ever in deciding whom to submit their work to. In this workshop, indie author and Carina Press freelance editor Jeff Seymour will discuss the strengths and weaknesses of the independent, digital, and traditional models; evaluating the market for your story and choosing the model that fits it best; and the benefits to the author of an all-of-the-above approach. He’ll also talk about why, despite his work as an editor for a digital-first imprint of a major house, he chose to publish his first book independently; why he may not make that choice for his next book; and what he’s learned on both sides of the indie/traditional divide.
Super Fans - The Secrets to Selling More Books. Penny C. SansevieriAt the end of the day, for all of the marketing we do, for all of the Tweeting, Facebook-ing, and blogging we really just want to know if it’s paying off. Does any of this sell books? Have you ever asked yourself:
This session will teach you not only how to identify your exact right market, but how to effectively and efficiently go after them and turn fans into SUPER FANS.
The Juggling Act – Writing For More Than One Publisher. Cindy MyersWriting for multiple publishers allows you to write different kinds of stories, reach more readers and increase your income. Learn how to manage multiple deadlines, juggle release dates, handle promotion, and head-off potential conflicts. Author Cindy Myers, who has written more than 55 books for seven different publishers, shares tips and techniques for dealing with the demands of writing for more than one publisher – including how to combine self-publishing with other writing obligations.
Outsmarting the Clock – Time Management For Writers (and other publishing professionals.) Cindy MyersWhether writing is your full-time job or a part-time passion, finding time to put the words on page – not to mention for editing, promotion, and other business tasks – can be a challenge. In this workshop, prolific author Cindy Myers offers tips and techniques for finding more time to write and making the most of the time you do have. We’ll talk about targeting time-wasters, defeating procrastination, dealing with distractions, getting your family on your side, knowing when and what to delegate, and look at some writing exercises that could up your productivity and creativity
Writing a World That Works. Carol BergA vivid sense of place helps any story come alive. Whether your story is set in modern day Chicago or a medieval kingdom that wars with dragons, the characters in your story are going to be interacting with a world you create. What must you consider when setting your adventure, mystery, fantasy or thriller in a world that is not contemporary USA? We'll discuss the building blocks of believable societies, avoiding cliches, common world-creation mistakes, and evocative writing techniques.